Ukraine Business initiation: Successful in the Ukrainian market


Talk to our experts
Talk to our experts

Ukraine offers German companies attractive opportunities for expansion and cooperation with local partners. However, initiating business in Ukraine requires a targeted strategy in order to minimize risks and successfully enter the market. German Ukraine Alliance supports companies at every step of this process.

Why is Ukraine interesting for companies?

Ukraine is not only a strategically important location in Eastern Europe, but also offers numerous economic advantages:

  • Growing economyUkraine is developing dynamically and offers a wide range of market opportunities.
  • Great demand for German products and services: Particularly in demand are Mechanical engineering, automotive supply, IT services, renewable energies and agricultural technology. Many industries are specifically looking for German business partners.
  • Access to qualified specialistsUkrainian companies have a well-trained workforce.
  • EU free trade agreementFacilitates access for companies from the EU.

Important sectors for German companies in Ukraine

The diagram shows the five most important sectors for German companies looking to expand into Ukraine. These sectors offer particularly great potential for SMEs, as they are in high demand and offer attractive business opportunities.

  • Mechanical engineering (25%)German machines are known for their quality and are needed in many industries in Ukraine.
  • Automotive supply (20%)Ukraine is developing as an important location for automotive production and offers opportunities for suppliers.
  • IT services (18%)Ukraine has a rapidly growing IT sector and offers opportunities for outsourcing and cooperation.
  • Renewable energies (22%)Solar and wind energy in particular are in high demand and receive government subsidies.
  • Agricultural Technology (15%)Ukraine is one of the largest agricultural nations in the world and needs modern technology for agriculture.

This distribution shows that German companies can benefit from stable market growth in several areas. A particularly positive aspect is that no single sector is overly dominant, which enables diversified and sustainable expansion.

Challenges and solutions for initiating business in Ukraine

1. find the right business partners

ProblemLack of contacts and uncertainty when choosing a partner.

Solution: German Ukraine Alliance helps with the Business partner search and provides contacts to reliable local companies here.

2. legal and tax framework

ProblemDifferent legal requirements and tax challenges. Solution: Our network advises you on Taxes, invoicing and corporate structure in the Ukraine.

3. development of business relationships

ProblemThe First contact with Ukrainian partners can be challenging.

SolutionWe organize B2B meetings, online workshops and networking eventsto bring German companies together with the right partners.

4. financing and hedging

ProblemRisks due to payment defaults or unforeseeable market changes.

Solution: Companies can benefit from state export credit insurance or providers like Euler Hermes protect yourself. Euler Hermes offers export credit insurance that protects companies against payment defaults and provides financial security for export transactions. In addition, cover from Euler Hermes makes it easier to plan investments and increases creditworthiness vis-à-vis banks. Individual insurance models enable companies to protect themselves specifically against economic and political risks.

5. recruitment of specialists

ProblemThe shortage of skilled workers in Germany makes it difficult to expand abroad.

SolutionGerman Ukraine Alliance helps companies, recruit qualified personnel in Ukraine. We support you with the Employee recruitment, contract design and integration into your corporate structures. Qualified IT specialists and engineers are particularly well represented.

6. search for offices, real estate and branches

Problem: The choice of location in Ukraine can be difficult, especially with regard to Office space or real estate for a branch office.

Solution: We support companies in the Search for suitable offices, commercial properties and land for long-term expansion in the Ukraine. Locations in Kyiv, Lviv, Odessa and Dniproas these regions offer a strong economic infrastructure. Our network helps to identify suitable locations and negotiate contracts.

How German Ukraine Alliance supports companies in initiating business in Ukraine

  • Market analysis and initial consultation: We check which Possibilities the market offers for your company.
  • Legal and tax advice: Clarification of the legal framework for German companies through our network.
  • Business partner searchWe mediate Qualified contacts and contact persons.
  • Support in setting up cooperations: Planning of Business meetings and networking events.
  • Securing investments: Advice on Financing options and export protection.
  • Personnel recruitmentMediation of qualified specialists.
  • Real estate search and location selection: Help with the selection of Office space, commercial real estate and production sites.

Successful practical examples

With our support, German companies have successfully Market entry to Ukraine. For example, a German company was able to successfully establish a branch and recruit skilled workers with our help. The branch was supported until the outbreak of war. The company was able to expand successfully thanks to targeted advice and the right contacts.

Make contact and take advantage of business opportunities in Ukraine

German Ukraine Alliance is your competent partner for the Ukraine Business initiation. Benefit from our experience, our network and our individual advice.

Contact us now by e-mail or via our website in order to expansion into Ukraine successfully!